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Proven Marketing Leader, Communicator, Relationship-builder.

With 20+ years of experience in marketing and leadership roles in healthcare, tech, and automotive industries, I offer a strong balance between business acumen and creative capabilities. Leveraging excellent communication and interpersonal skills, I am able to cultivate strong customer, partner, media and public relations. In my previous positions I have managed all aspects of the creative and production process to design and develop integrated marketing communications and ad campaigns. I have been honored to build and lead top-performing teams, providing the strategic guidance, training and support needed to meet and exceed business objectives.

Core competencies and transferable skills include:

Strategic Planning • Direct & Online Marketing • Integrated Marketing Communications • Creative Direction • Advertising •
Media Buying • ROI Analysis • Budgeting • Project Management • Process Improvement • Communication & Interpersonal Skills •
Relationship Building • Leadership • Interdepartmental Collaboration

JVAN CONSULTING LLC, CHANDLER, AZ

B2B Marketing services for cybersecurity, health, and healthtech organizations

Principal; Marketing Consultant (Mar 2017- Present)

Strategic consultant for organizations looking to develop or improve their marketing strategies.

Clients include:

SynSaber Inc, Chandler, AZ (Industrial cybersecurity startup developing the community-s first palm-sized threat sensor)

· Refined company messaging, visuals, and website in collaboration with branding agency

· Hands-on management of email campaigns & social media accounts, including messaging and visuals

· Established relationship with PR agency for media pitches, press release creation, and content distribution

· Worked with founders to promote SynSaber at industry events through sponsorships and speaking engagements

Solv Health, San Francisco, CA (SaaS healthcare startup offering online booking and reputation management services for the urgent care industry)

· Strategized and developed B2B demand generation plan in collaboration with sales and executive team

· Represented Solv at urgent care industry event, demonstrating product software and generating attendee interest through targeted communications delivered through the MailChimp email platform

· Spearheaded marketing initiatives including direct mail creation, vendor quotes, recommendations for target audience, and tracking / success metrics

Action Urgent Care, San Jose, CA (CA-based urgent care group with 20+ clinic locations and a retail-based footprint)

· Worked with management team to develop and refine community outreach plan and direct mail program

· Provided insights and sample scripting for the organization’s first field sales employee

· Offered strategic direction for events, target audiences, messaging, and marketing materials

GRAVWELL, COEUR D’ALENE, iD

Data fusion platform utilized for cyber security, threat hunting, and data analytics

Vice President of Marketing [Began as part-time consultant in Jun 2020; Hired full-time Sep 2020] (Sep 2020 - Jun 2021)

As hire number 11 and the first in-house marketing employee for the early-stage data analytics startup, I manage all aspects of marketing, communications, and branding. I created the organization’s first marketing budget and a process for tracking annual marketing activities, and have developed content and reporting for enterprise sales collateral and investor pitch decks. We utilize Hubspot CRM for content management and marketing automation.

Financial / Operational Highlights:

· Increased new web visits by 12.5% through a mix of content creation, website optimization, and by maintaining a regular cadence with marketing communications

· Implemented social media content strategy, increasing followers 22% and driving 66% increase in socially-sourced web sessions

· Launched quarterly newsletter, developing content, template, and visuals

· Initiated first content syndication and public relations programs, with hands-on execution of marketing operations

· Optimized website (Hubspot CMS) for lead generation, increasing session-to-contact rate & growing leads 137%

· Managed large-scale projects for full website redesign and brand refresh / relaunch

urgent care association, WARRENville, il

International membership association providing leadership, advocacy, education, and resources for urgent care health and management professionals

Director of Marketing & Communications [Began as consultant in Oct 2017; Hired full-time Apr 2018] (Oct 2017 - Sep 2020)

Oversaw all aspects of marketing and managed a remote team, collaborating with department heads to promote products, services and events. Conducted social media scheduling in Hootsuite, and email automation via Informz / Higher Logic. Provided B2B marketing for all entities (UCA, College of Urgent Care Medicine and Urgent Care Foundation), receiving direction from several boards and collaborating with multiple committees and executive teams.

Financial / Operational Highlights:

· Led the organization's rebranding initiative, including garnering approval and buy-in from board members

· Divided annual budget into a 12-month plan to aid in proactively managing expenses and projecting cash flows

· Guided association through development of a new website, moving to a platform offering responsive design

· Promoted association-hosted educational conferences and assisted onsite at events, including coordination of external exhibits

· Created content and visuals for website, print and digital campaigns utilizing Adobe Creative Cloud, including a weekly email newsletter distributed to 30K+ subscribers

· Increased web sessions by 12% via site optimization and content development (some HTML) in DNN Evoq

NEXTCARE HOLDINGS, Mesa, Az

Nationwide urgent care group with 140+ clinics in 10 states, represented by 11 brands

Vice President of Marketing (Sep 2016 - Mar 2017)

Director of Marketing & Communications (Jul 2011 - Sep 2016)

Led a team of marketing professionals with the goal of growing new and existing patients in over 140 urgent care clinics nationwide. Provided creative direction and support to facilitate the production of print ads, direct mail, email newsletters and digital media. Monitored Pay-Per-Click accounts and assisted the website administrator with content creation (WordPress CMS platform) to effectively grow NextCare’s online and social media presence. Upheld brand standards and ensured effectiveness and accuracy of ads and collateral across 11 brands. Reviewed demographics for each location to seek lucrative community outreach opportunities, and to confirm that the marketing message was appropriate for each audience. Prepared annual ad budgets, controlled all media buying activities and conducted return on investment analysis to determine the effectiveness and cost-per-visit rate of all marketing initiatives.

Financial / Operational Highlights:

· Created, managed, and adhered to an annual budget that ranged from 2.5 to 5.8 million

· Reduced marketing cost per clinic visit by 40% through analyzing return on investment for all ad campaigns

· Facilitated organizational growth by streamlining marketing activities and improving efficiency of processes, thereby supporting a 150% increase in clinic locations nationwide

· Monitored website performance using Google Analytics, and utilized Salesforce reporting to oversee field-based team member activities

· Created content for numerous internal and external communications, such as email marketing messages, press releases, patient and employee newsletters, and various B2B and B2C marketing collateral pieces

EARNHARDT AUTO centers, Gilbert, Az

Leading automotive corporation operating multiple car dealerships in Arizona

Marketing Manager – Special Finance Department (2003 - Jul 2011)

Marketing Assistant – Special Finance Department (2002 - 2003)

Facilitated ad creation and determined the effectiveness of all marketing initiatives by analyzing sales results and tracking reports. Promoted to the role of Marketing Manager in ’03 and directed all aspects of marketing operations to drive sales. Oversaw the development of integrated marketing communications and advertising campaigns to effectively market the business through radio, TV, print and online marketing channels. Cultivated strategic relationships with third party lead generators to secure new sales prospects.

Financial / Operational Highlights:

· Increased overall sales by 9% while decreasing costs-per-sale by 35% within 90 days of replacing a third-party agency and personally managing pay-per-click accounts with Google Adwords, MSN and other vendors

· Secured an additional 102 sales (representing a 2% sales increase) by partnering with an organization that consistently delivered the lowest cost-per-sale ratio via a monthly email newsletter sent to 80K+ recipients

· Ensured the most effective spend of advertising dollars after implementing a call tracking system that enabled sales teams to identify which marketing source prompted a customer’s call

Office Manager – Special Finance Department (2000 - 2002)

Loan Processor – Special Finance Department (1998 - 2000)

Supported sales staff throughout the entire sales process and customer lifecycle. Promoted to the role of Office Manager in ‘00 and managed the Special Finance department’s day-to-day office operations. Handled accounts receivable functions, which involved collecting funds for all bounced checks used for down payment. Spearheaded court order program, initiating small claims processes and representing the Earnhardt dealership in courtroom settings.

 Financial / Operational Highlights:

· Recognized as the Top Appointment Setter of Earnhardt’s Special Finance department, meeting with 700+ prospects per year out of which an average of 280 purchased vehicles

· Successfully collected an average of $45K annually through skillful management of the court order process

EDUCATION

B.A., Business Administration – Northern Arizona University, Flagstaff, Arizona

Art Studies – University of Dallas, Irving, Texas